01
Roofing Companies
Common bottleneck
Storm leads going cold, inconsistent appointment flow, missed calls.
How we solve it
Local Meta ad funnels with sub-60s AI follow-up and booked-on-calendar handoff.
AI-Powered Acquisition Infrastructure
AI-Powered Client Acquisition
Systems For Home Service Businesses
We help roofing, HVAC, solar, and home improvement companies generate qualified appointments, automate lead follow-up, and scale consistently using paid advertising and AI infrastructure.
Sub-60s lead response AI follow-up Built for scale CRM automation Booked appointments
Trusted across home services
RoofingHVACSolarRemodelingExteriorsWindowsPaversDecks
Results
Outcomes our partners consistently see.
Reported across active accounts in roofing, HVAC, solar, and remodeling. Numbers vary by market and offer maturity.
300+
Qualified leads generated
15–40
Appointments booked / month
<60s
AI lead response time
3.4×
Higher ROI on existing spend
★★★★★
"We were burning ad spend and missing half the calls. Within a month, our calendar was full and our team finally had a real pipeline to work."
Marcus T.
Owner
★★★★★
"Jeremy's team is great. The ad strategy was amazing and the AI follow-up is the part nobody else was doing for us. Leads get a response in seconds — even at 10pm. Got more estimates and show-up rates went up immediately."
Daniela R.
General Manager
★★★★★
"It feels less like just a marketing agency and more like an operations partner. They built the entire acquisition system around how we actually sell! We love Diouf Media."
Jordan P.
Founder
Who We Serve
Built for high-ticket home service businesses.
We work with operators who already have a sales process and want a system that consistently feeds it qualified appointments.
02
HVAC Companies
Common bottleneck
Seasonal demand spikes overwhelm intake, qualified jobs slip through.
How we solve it
Always-on AI dispatch routing, instant SMS qualification, and tech-ready bookings.
03
Solar Companies
Common bottleneck
Long sales cycles, expensive leads, low show-up rates on consults.
How we solve it
Pre-qualified appointment generation with automated nurture for delayed buyers.
04
Remodeling Companies
Common bottleneck
High-ticket leads ignored, weak pipeline visibility, slow estimator response.
How we solve it
CRM pipelines, automated reminders, and AI calling for cold and idle leads.
05
Exterior Contractors
Common bottleneck
Wasted ad spend, leads not picking up, no system for follow-up.
How we solve it
Conversion-engineered ads paired with multi-channel AI re-engagement.
The Diouf Media System
Our growth infrastructure.
Five integrated layers — engineered together, not stitched on after the fact.
Traffic
Lead
AI Follow-Up
Appointment
Pipeline
Revenue
01
Paid Advertising
Meta and Google ad systems built around local intent, high-converting creative, and offers your market actually responds to.
Meta AdsGoogle AdsCreativeLead Funnels
02
AI Lead Follow-Up
Instant SMS, AI chat, and missed-call text-back qualify every lead within seconds — no leads left waiting, no leads left cold.
Instant SMSAI ChatMissed-Call TextQualification
03
AI Calling Systems
Voice agents that dial new leads, reactivate old ones, and book qualified appointments straight onto your team's calendar.
Voice AgentsReactivationBookingSequences
04
CRM & Pipeline
Centralized lead management with automated workflows, reminders, and pipeline visibility that holds your team accountable.
GoHighLevelAutomationsRemindersVisibility
05
Conversion Optimization
Landing pages, offers, and sales process refinement — the layer that turns more clicks into closed revenue.
Landing PagesOffersSales OpsROI Tracking
Avery · AI Agent
Online · replies in < 60s
Hi Sarah, this is Avery with Premier Roofing 👋 Thanks for requesting a free roof inspection! Are you still looking to get one scheduled this week?
Avery · 2:14 PM
Yes! My roof has a leak after the last storm.
Sarah · 2:14 PM
Sorry to hear that — we'll get someone out fast. Quick question: is the home single-story or two-story, and roughly what year was the roof installed?
Avery · 2:15 PM
Two-story, roof is about 14 years old (asphalt shingle).
Sarah · 2:16 PM
Perfect — you're a great fit for a free estimate. I have Tuesday 10:30 AM or Wednesday 2:00 PM open with our senior estimator. Which works better?
Avery · 2:16 PM
Tuesday 10:30 works.
Sarah · 2:17 PM
Booked ✅ Tuesday, 10:30 AM at 482 Oak Ridge Dr. You'll get a confirmation text + reminder the morning of. Anything else I can help with?
Avery · 2:17 PM
Estimate Booked
Free Roof Estimate · Tue, 10:30 AM
Sarah M. · 482 Oak Ridge Dr.
Synced to calendar · reminders queued
AI Infrastructure
Your business should respond faster than your competitors.
Most home service companies lose revenue in the gap between lead and contact. Calls go unanswered, texts go unread, and qualified buyers move on to the next contractor.
- AI voice agentsPick up, qualify, and book — at any hour, on every lead.
- Automated text follow-upMulti-touch SMS sequences that warm and convert.
- CRM automationWorkflows that move leads forward without manual lift.
- Smart routingThe right lead in front of the right rep at the right time.
The businesses that respond first often win the customer.
Pipeline View
Every lead, tracked from click to closed.
One unified pipeline — new leads, follow-ups, AI conversations, booked estimates, closed deals, and the revenue tied back to every dollar of ad spend.
pipeline / october
Live118 active leads
Revenue Attributed
$184,320+38% MoM
Booked Estimates
14+5 this wk
Avg. Reply Time
11sAI handled
Lead → Close
12.7%+3.1 pts
New Leads
47Marcus Reyes
Roof replacement · Austin, TX
Priya Shah
Window install · Dallas, TX
Daniel Cole
Siding · Plano, TX
+ 44 more
Follow-Ups
32Hannah Ortiz
Day 2 · SMS sentAuto
Greg Thompson
Day 4 · Email sentAuto
Aisha Bell
Day 1 · No replyAuto
+ 29 more
AI Conversations
19Tony Russo
Qualifying · roof ageLive
Megan Wright
Booking time slotLive
Carlos Mendez
Asked for pricingLive
+ 16 more
Booked Estimates
14Sarah Patel
Tue · 10:30 AM
James Whitaker
Wed · 2:00 PM
Lena Brooks
Thu · 9:00 AM
+ 11 more
Closed Deals
6R. Castillo
Roof replacement$18,400
T. Nguyen
Full re-roof$24,900
M. Doyle
Siding + gutters$12,750
+ 3 more
AI Employees
Our AI becomes your employee.
A full team of AI specialists working inside your business — answering, qualifying, following up, and booking around the clock. No sick days. No missed calls. No leads left behind.
Employee 01
AI Receptionist
Answers every inbound call, captures details, and routes urgent jobs — 24/7.
Online · 24/7
Employee 02
AI Lead Qualifier
Texts new leads in seconds, asks the right questions, and scores fit before your team touches it.
Online · 24/7
Employee 03
AI Follow-Up Manager
Runs multi-day nurture across SMS, email, and voice so no lead goes cold.
Online · 24/7
Employee 04
AI Booking Assistant
Handles scheduling end-to-end — proposes times, confirms, and syncs to your calendar.
Online · 24/7
Employee 05
AI Reactivation Agent
Wakes up old and unconverted leads in your CRM and books estimates from your existing list.
Online · 24/7
Case Study
How a roofing company increased qualified appointments — without increasing ad spend.
Booked Appointments
+212%
Lead Response Time
12s
Cost Per Booking
−47%
Timeframe
60 days
The Problem
Strong ad performance, weak conversion. Leads waited 6+ hours for first contact and rarely showed up to consults.
The Strategy
Repositioned the offer for storm-affected homeowners and rebuilt intake around AI-first response and instant booking.
The System
Meta funnels, SMS + voice AI, GoHighLevel pipeline, automated reminders, and a sales rep dashboard with daily KPIs.
Why Diouf Media
Why companies choose Diouf Media.
Most agencies generate leads. We build the entire system between the click and the closed deal.
Built as Systems
We don't sell campaigns. We install acquisition infrastructure that compounds over time.
AI-Native
Voice agents, automated qualification, and intelligent routing — not bolted on, built in.
Speed Advantage
The business that responds first wins. We make sure that business is yours.
Implementation Focus
We build, integrate, and optimize. You get a working system, not a strategy deck.
The Difference
Diouf Media vs. traditional agencies.
See why home improvement companies are leaving legacy agencies behind.
Diouf Media
- AI follow-up 24/7
- Roofing & Home Improvement-specific systems
- AI voice agents
- Automated workflows
- Lead nurture + booking
Traditional Agency
- Manual follow-up
- Generic campaigns
- Missed calls
- Slow optimization
- Just leads
From The Blog
Tactics and frameworks we actually use.
Real breakdowns on paid advertising, AI follow-up, and CRM automation — written for operators.
Lead Response
Coming SoonSpeed-to-Lead: The #1 Revenue Predictor
Leads contacted within 60 seconds convert up to 391% more often. Here's how to build a system that responds before your competitors even see the lead.
May 8, 20266 min read
AI Systems
Coming SoonAI Employees vs. Hiring: The New Math
A receptionist, a setter, and a follow-up coordinator can run you $12k–$18k a month. AI agents do the same job for a fraction of the cost — and never miss a call.
Apr 24, 20265 min read
Paid Advertising
Coming SoonThe Meta Ads Funnel For $14 Roofing Leads
A breakdown of the exact creative, targeting, and offer structure we use to consistently produce qualified storm and retail roofing leads at scale.
Apr 11, 20268 min read
FAQ
Common questions.
If your question isn't answered here, the strategy call is the fastest place to get a direct response.
Apply To Work With Us
Build a smarter
client acquisition system.
Diouf Media helps serious home service businesses scale using AI systems, paid advertising, and automated follow-up infrastructure.
We partner with a limited number of companies per market.